The typical next step when talking about tech and society is to invest. And the SusTechable team looks forward to when we can support dedicated entrepreneurs with capital.

But - capital is a commodity and writing a check is not that complicated. The magic happens somewhere else… in the hearts and minds of citizens and public institutions. What do we mean by that? Well, only when we as a society emotionally, mentally and intellectually accept the green transition will we be able to use the innovations needed. Only when we really understand WHY, will we make the changes.

And the changes aren’t incremental, we’re not talking tweaks to our system. Fundamentally rethinking energy, consumption, work, purpose, individualism vs community etc. The SusTechable team wants to focus on talking to hearts and minds. We want to contribute and pave the way for innovation. We want to challenge ourselves and community. We aim to be a sparring partner for our political and business elite to move. And the best part is – contrary to popular belief – we are moving towards a better world.

This is a societal upgrade.

/ Team SusTechable

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